Pricing Canvas Guide

Begin your pricing innovation today!

Download Pricing Canvas Guide

Pricing Canvas™ consists of ten sections each representing a structural component of your business, product, and market. Each section will help you to design your pricing and monetization plans using the principles of value-based pricing. The questions on the Pricing Canvas™ will provide you with a pricing process based on the outcomes, benefits, and economic impact of your offering.


Pricing Canvas™ is the best exercise to begin your pricing innovation. Get your team together and set aside at least a half-day for the initial discovery.

Acquire New Business

Focus on your product and offer structures, and investigate partners and ecosystem opportunities.

Pricing Strategy Canvas

Innovate your competitive value profile and align your product and cost structures.

Grow Market Share

Pricing Strategy Canvas

Monetize Better

Focus on offer structure, innovate your value metric, align your pricing structure with your offerings.

Pricing Strategy Canvas

Align your pricing and cost structures to improve profitability. Optimize your go-to-market plan.

Increase Profitability

Pricing Strategy Canvas

" We found the pricing canvas workshop eye-opening! It completely changed our understanding of how pricing should be created and controlled using process and data. Can't recommend enough!"

Colin Hirdman

Co-Founder, Augurian

Get your team together

Pricing is multi-disciplinary. Get your product, marketing, sales, and finance team together.

Set aside two half-days

Set aside at least half a day. Collect the relevant data and validate your inputs.Get together for another half day.

Focus on growth

First identify a specific growth path. Then create the pricing and monetization strategy to execute that growth.

How to make best of the Pricing Canvas™?

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Request a Pricing Canvas™ Workshop

We're here to help every step of the way. Schedule a free discovery call and tell us about your space. We will create a pricing canvas workshop that's specific to your space and goals, and design your pricing strategy with you.