Pricing Canvas™ consists of ten sections each representing a structural component of your business, product, and market. Each section will help you to design your pricing and monetization plans using the principles of value-based pricing. The questions on the Pricing Canvas™ will provide you with a pricing process based on the outcomes, benefits, and economic impact of your offering.
Pricing Canvas™ is the best exercise to begin your pricing innovation. Get your team together and set aside at least a half-day for the initial discovery.
Acquire New Business
Focus on your product and offer structures, and investigate partners and ecosystem opportunities.
Innovate your competitive value profile and align your product and cost structures.
Grow Market Share
Focus on offer structure, innovate your value metric, align your pricing structure with your offerings.
Align your pricing and cost structures to improve profitability. Optimize your go-to-market plan.
How does the Pricing Canvas™ work?
You can use the Pricing Canvas™ to identify the pricing structure, pricing model, and pricing window which best aligns with your key growth strategy. You can focus on each of the sections individually to execute your growth plan or complete the entire canvas and optimize your revenue model with the true dynamics of your buyers, users, and market.
" We found the pricing canvas workshop eye-opening! It completely changed our understanding of how pricing should be created and controlled using process and data. Can't recommend enough!"
Get your team together
Pricing is multi-disciplinary. Get your product, marketing, sales, and finance team together.
Set aside two half-days
Set aside at least half a day. Collect the relevant data and validate your inputs.Get together for another half day.
Focus on growth
First identify a specific growth path. Then create the pricing and monetization strategy to execute that growth.
We're here to help every step of the way. Schedule a free discovery call and tell us about your space. We will create a pricing canvas workshop that's specific to your space and goals, and design your pricing strategy with you.