The Pricing Canvas™ consists of ten sections each representing a structural component of your business, product, and market. Each section will help you to design your pricing and monetization strategy using the principles of value-based pricing. The questions on the Pricing Canvas™ will provide you with a pricing process based on the outcomes, benefits, and economic impact of your offering.
Pricing Canvas™ is the best exercise to begin your pricing innovation. Get your team together and set aside at least a half-day, per week, for 12-16 weeks.